Freelance
Writing
The Benefits of
Freelance Writing
Marketing, promotion,
bidding and networking are crucial parts of a successful freelance career.
Researching new markets, polishing up the portfolio, and creating new streams of income are also important.
This work is often
portable, allowing them to work from home, from a comfortable niche in a coffee shop, or even while traveling.
A freelancer’s greatest
commodity is their writing skill. This skill can be displayed online for no
start-up cost at all. Free blog software will give you everything you need to put together a
professional-looking site to market your services. Free e-mail services and
freelance marketplaces let you get and stay in touch with potential clients.
Many freelancers are more freely accessible to their family and friends, and no longer have to deal with the stress of a daily job commute.
For better or for worse,
when you freelance for a living, you are your own boss. Of course, you complete
projects for paying clients, but you decide how you will spend your time. You
manage your own workload and client interactions. Whether you succeed or fail, you have only yourself to
thank.
Submit your work to many different publications. Web writers should bid
for projects at a number of freelance job sites, and monetize their own blogs
and web sites to create new streams of income.
Being a freelancer requires discipline and self-motivation along with other easier to acquire skills.
Your clients need to know that you value their time and money, and that you will provide professional-grade work with a professional attitude. One sad fact of freelance writing, especially on the Internet, is that writers are a dime a dozen. Even very good writers must go above and beyond expectations in order to stand out from the crowd.
If you feel that you are deficient in
time-management skills, work at improving those skills before you leap into full-time
freelance writing.
You must be able to be consistently productive, manage your workload,
and manage your stress level. Otherwise, your work quality and reputation will
suffer, and you will be anxious and miserable more often than not.
As a freelance writer, you are largely responsible for yourself. You market your services, make bids for projects, finish and submit your work, and request payment. You keep track of your financial records and client database. If scheduling conflicts arise in the middle of a project, you are responsible for telling the client and working out a revised deadline.
Since most freelance writers operate as sole proprietors, the cost of marketing and supplying their business is usually an out of pocket expense. Some of these costs qualify as tax deductions. Always keep your receipts when you make a purchase or pay for a service that will be used for your freelance writing business.
You might also find it
beneficial to talk to a tax professional, since self-employed individuals must pay taxes on a different schedule than regular
employees.
Essentially, freelance writing is a
good job if you’re comfortable with a certain level of risk, don’t mind doing
things yourself, and have enough income or savings to get you through times
when work is sparse. If you need a regular and reliable income and benefits,
you might consider doing some freelance writing on the side, but keeping your
day job until your writing business really takes off.
Freelance Writing
and the Internet
The Internet has opened
up many freelance opportunities, expanded available markets, and has
contributed to service sector growth in many economies. Offshore outsourcing and crowdsourcing are
heavily reliant on the Internet to provide economical access to remote workers,
and frequently leverage technology to manage workflow to and from the employer.
Much of the computer
freelance work is being outsourced to poorer countries outside the United States
and Europe. This has spurred conflict because American and European workers are
not receiving the benefits. The compromise has led to student freelancers who
now provide a steady source of cheap labor while keeping jobs American and
European.
These days, freelance writers have
a good idea of what sells and what doesn’t, and they have direct access to
millions of paying clients all over the world.
Freelance marketplaces (or outsourcing
marketplaces) are websites that match buyers and sellers of internet-provided
services. Buyers and sellers of these services each setup profiles on the
marketplace website. Seller profiles provide a description of the range of
services offered, sample materials, rates, and details about the provider.
Buyer profiles include descriptions and specifications of the work sought.
Buyers and sellers are able to rate each other and provide positive and
negative references/feedback.
Some freelance
marketplaces, like Elance, provide escrow services that hold the buyer’s funds
until project completion. This service protects both the buyer and the seller,
ensuring that the funds are available and that they are released in a timely
manner once the project has been completed according to the buyer’s specifications.
If the freelancer does not meet their obligations, the funds are returned to
the buyer.
Freelance marketplaces
have their pros and cons. The primary benefit of using a freelance marketplace is that there
are often hundreds or even thousands of jobs available. Clients create job
listings and list the details of the project, the project deadline, and the
characteristics they are looking for in a freelance writer.
There is a record of all on-site communication between the freelancer and the client. This protects both parties if disputes arise. Also, most freelance marketplaces offer arbitration services when the client and the freelancer cannot resolve a dispute on their own.
For these services,
freelance marketplaces charge modest fees. Some require a monthly subscription, while others keep a
percentage of the project price. Some sites do both.
While writers should be
wary of
scams that require them to pay for the privilege of working, most freelance
writers consider the price of a marketplace subscription to be a cost of doing
business.
The subscription fee actually saves them
time and money because their profiles are listed on highly visible websites
with millions of visitors.
The global nature of freelance
marketplaces can be problematic for freelance writers living in the US and the
UK. International writers can usually provide their services for lower prices,
and some clients will always award their projects to the lowest bidder. This
has led to discontent among freelance writers, some of whom feel that the
global marketplace is driving down wages.
Writers who have
specialized knowledge in medical, technical, legal, or other professional fields can
command higher prices. Native English speakers are sought after as well. Some
writers emphasize the high quality of their work, or their rapid turnaround
times, when bidding on projects. A long history of positive buyer feedback can
also help a writer win projects for a reasonable price.
To become successful on a freelance marketplace, it’s important to possess good interpersonal and communication skills. Communication is vitally important to prevent misunderstandings.
You should also be aware
of your strengths, and emphasize them in your profile and resume.
You might be nervous the first time you bid on a project, but rest assured that even the most seasoned freelance veterans felt the same when they were starting out. There are some techniques you can use to improve your chances of winning the project.
You might be nervous the first time you bid on a project, but rest assured that even the most seasoned freelance veterans felt the same when they were starting out. There are some techniques you can use to improve your chances of winning the project.
First, structure your bid in a
way that grabs the buyer’s attention. Keep it concise; most buyers will sort
through numerous bids before settling on one. Give them the maximum amount of
information in the minimum number of words.
Start with a friendly introduction. Then briefly explain why you are a good candidate for the project. For example, if the client needs a series of articles about landscaping, and you have personal experience in that area, tell them! If your portfolio includes an article about landscaping or a related topic, attach that article to your bid so that the client can easily decide if your writing style is compatible with their project.
Finish up with a proposed schedule and
a breakdown of your fees. Buyers like to know that you’ve fully read through
their project description, and that you’ve put some thought into your bid
amount. Invite them to ask questions, and provide additional writing samples if
you have them.
Always be courteous to the client. Just because they choose another freelancer today doesn’t mean they won’t consider you for a future project.
They might even refer you
to a friend or colleague. It pays to be polite. It also pays to do some research before you decide on a bid price.
Look at the amounts other writers are charging for similar projects. You might
have to bid lower at first until you establish a reputation as a trustworthy
and skilled freelancer. Once you have successfully completed a few projects,
you can raise your rates.
Note that freelance marketplaces vary in quality. Sites like Elance and Guru have name recognition for a reason: they have many rules in place to protect buyers and sellers.
Other freelance job sites
might not provide escrow or arbitration. Always read the fine print (and worker reviews) before you sign up with a freelance
marketplace.
How to Become a
Freelance Writer
You need to have a good
command of grammar, spelling, and logical sentence structure. It helps to be
able to write in a variety of tones, like conversational, persuasive, humorous,
and formal.
If you will be writing for
the Internet, it is important to learn how to write for search engines as well
as for a human audience. This type of writing is called “search engine
optimization”, and incorporates keywords and phrases that will help search
engines find and index the pages you’ve written. Experienced Internet writers have learned to use keywords and
phrases in a way that looks natural to human eyes.
Their words flow smoothly to capture the reader’s
attention, and their choice of words attracts the attention of search engines.
This is a valuable skill for Web writers. Mastering it will make you much more
marketable to clients.
Web writing differs from
print writing in another important way: paragraph length. While readers might not
mind reading a long paragraph in a book, they tend to better digest information
on the Web when it is presented in smaller blocks of text. Fortunately, there
is a plenty of print and online tutorials that can help you get the hang of
writing for the Web. Look them up at your local library, or do an Internet
search for “writing for the web” or “writing for the Internet”.
Read all you can, and then
write some practice articles using the techniques you learned from the
tutorials.
After you’ve sharpened your skills (or developed new ones from scratch), it’s time to create a portfolio. A portfolio is a collection of written pieces that you can show to potential clients. The pieces should represent your very best work, and should cover a number of topics. Write 5 to 10 articles, approximately 500 words in length. Carefully check your spelling and grammar.
Too many errors will make
your work appear amateurish, and may cost you a job.
Many freelance writers create a personal blog to use as their portfolio. Potential clients can simply visit the blog, read the posts, and decide if they like the blogger’s writing style. If you do not wish to create a blog, you can host your portfolio online through various freelance job sites. If you intend to submit your work to print publications, you’ll need to keep a hard copy of your articles to show around.
Newcomers usually find
writing assignments through online publishing portals, freelance job sites, and print
or online advertisements.
Publishing portals are places where anyone can write articles about any topic, and make money through upfront and/or residual payments for those articles. Some of the best-known publishing portals are Associated Content, Demand Studios, and Suite 101.
While the payments are
typically quite small, sometimes just a few dollars per article, these sites have high
search engine placement and can serve as highly visible platforms to host your
portfolio.
Online personals like Craig’s List are another source for freelance writing assignments. These sites give writers the opportunity to advertise their services for free, and many clients look through the listings to find a skilled service provider. Clients also post their projects on these sites.
The primary drawback of sites like Craig’s List is the prevalence of scams. Unscrupulous people ask writers to demonstrate their skills by proofreading several pages, or by creating a writing sample specific to the project.
Inexperienced writers
often fall for these tricks, not realizing that the work they are submitting is the actual
project, and not a test. The scammer, having received the project for free,
never contacts the writer again.
Never submit work unless
you have a signed agreement from the client that outlines the scope and deadline of the
project, what you are expected to provide, and the date and amount of payment for
the completed work. If a client asks you to create a writing sample, move on to
someone else.
Honest clients won’t mind looking at
previously written samples of your work, especially if the samples were written
about topics related to the prospective project. These rules apply whether
you’re responding to an online ad or a printed one. Magazines are another source of work for freelancers.
Most magazines list
their article submission guidelines somewhere in the publication or on the
magazine’s official web site.
If you have expertise with
animal training, write and submit a piece to a magazine for animal enthusiasts.
If you are a fitness buff,
write and submit an article to a health and fitness publication. There are
print publications for every niche and genre, so don’t get discouraged if your
first submission doesn’t pan out. Persistence is the key.
Print publications tend to pay significantly more than Internet work, but it can take months for you to receive your paycheck from a magazine.
In contrast, the Web
writing you do is often paid for within days of project completion. Many
freelancers produce work for a variety of clients, both print and digital, to
maximize their income.
Once you’ve established yourself as a good freelancer, you will land more projects. This is the point where time management skills become very important. If you overextend yourself, you will produce shoddy work and possibly burn yourself out.
If you don’t schedule
enough work for yourself, you could have a long wait between pay periods.
Just keep writing, and
never stop learning. Reach out to other professionals for support and advice.
Web sites like Pro Bloggers and The Freelance Writing Jobs Network contain thousands of
articles to help new freelancers break into the field with a minimal amount of
pain.
Remember, you are boldly going
where thousands have gone before, and their accumulated wisdom can help you
stay motivated through the rough times and grounded during the boon times.
Once you’ve established yourself as a good freelancer, you will land more projects.
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